Roxtons and Fly Fisher Group announce merger

By Charlie White

Roxtons and Fly Fisher Group announce merger

Roxtons is delighted to announce its merger with Fly Fisher Group to become a world-leading provider of bespoke fly-fishing holidays and sporting travel experiences.

This natural and complementary fit brings together extraordinary Atlantic salmon fishing on Russia’s Varzuga and Yokanga rivers, a comprehensive range of first class Icelandic salmon rivers, Norway’s 'big-fish' Lakselva, Argentina’s finest sea trout lodges, the world’s best salt water fly-fishing from Cuba to the prolific private islands of the Seychelles and a host of other dream sporting locations.

The combined team of experts have decades of experience operating, managing and visiting the finest fly-fishing destinations across the globe and enjoy direct relationships with owners, managers and guides ensuring clients are given the 'inside track' when considering a trip. This expertise is backed by full service booking and itinerary management, attentive administrative support and a secure, ATOL bonded fly-fishing holiday. 

Charlie White commented: “We recognised the synergies, not only in our rivers and destinations, but in the knowledge bases of our respective experts, and saw a great opportunity to join forces and expand both our offering and expertise.” 

Peter Rippin, Director, Fly Fisher Group, added: “We are very excited to merge with Roxtons, a company we have worked with and admired for many years. We look forward to offering existing and new clients an expanded range of best-in-class fly-fishing and sporting travel experiences.”

The Fly Fisher Group and Roxtons brands will remain and fishers should continue to contact us in their usual way. 

To read the announcement in detail, please click here.

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